The Importance of Online Reviews for Business Success
Why Reviews Can Make or Break Your App?
Modern technology has revolutionized the way we shop. High street shopping has given way to online store browsing, and carrying home heavy bags has been replaced by next-day delivery directly to our front doors. Perhaps one of the most significant and also most overlooked changes is the online review. These are massively important in today’s world of ecommerce and online shopping. Whether it’s clothing, electronics, or apps, reviews can make or break a product and can be the key difference between success and failure. Read on to find out why online reviews are so important for your app and why so many developers chose to buy iOS app ratings.
How Do Online Reviews Work?
If you’re ready to or have just launched your app, you will undoubtedly be desperate for it to succeed. There are various ways to improve your app’s chances of success, from paid advertising to organic social media marketing campaigns.
Despite all your efforts, online reviews can be the deciding factor in whether your app is a success or not. How do they actually work?
When a user has downloaded and used your app, they will be offered the chance to leave a review of it. This can be a simple rating of between one and five, with one being the worst and five being the best, or it could be a more detailed review where they are encouraged to leave their comments.
These reviews are displayed on your app’s product page. When users browsing the app store stumble across your app, they will immediately be able to read these reviews and will use them to learn what your app is all about.
Chart Rankings
Today’s app stores are home to millions of different apps. There are far too many for users to be able to scroll through themselves, so app stores arrange them into charts so they can be browsed and explored more easily.
The position of an app in these charts can have an enormous effect on its success. Apps at the very top will be immediately noticed by users, while apps at the bottom will barely be noticed, if at all. When a user searches for an app, they will likely pick one of the top three and not bother to look down any further.
So, how do app stores decide where to place apps in these charts? One of the main things they look at is the reviews. Apps with lots of positive reviews and ratings will be placed higher, while apps with negative or no reviews will be ranked lower.
This is why it’s so important to get as many good reviews for your app as quickly as possible. The more reviews you get, the higher your app will go. This creates a chain reaction, the higher your app is the more traffic it will get, which will encourage more reviews and continue to push it up the charts.
Conclusion
If you want your app to be a success, there are few things more important than generating positive reviews.
